Boost in Preview Day Signups with New Ad Strategies

For paid advertising, our initial focus was promoting specific degrees, growing awareness and leads/applications. We noted a significant increase in preview day registrations once the new strategy was introduced. This is relevant to the client as it has a high enrollment rate on the preview days. We have seen good growth in key metrics across all the campaigns and have also begun creating awareness and lead-generation campaigns for Spanish-speaking audiences with language-targeted strategies. We continue this focus to date and have introduced new strategies, including: Growing preview day awareness and registrations YouTube marketing Remarketing General Display for Awareness